written by Payal Thaker


NO KIDDING, but ever since I’ve learned about the nasty effect of Parabens and all those harmful ingredients that goes into our beauty products, I’ve been very careful and SUPER conscious about what brands I bring home to my beauty shelves.



Seriously guys, if there’s one piece of advice I can give you for purchasing your makeup/beauty products, it would hands down be to AVOID using products with Parabens and all the below mentioned chemicals. Yikes!! These gross chemicals can damage your skin beyond any imagination and lead to some serious skin disease.

On the brighter side, PLUM is finally here! India’s first Online Beauty Brand.

So A BIG YAY to all of us for having this awesome online beauty brand called PLUM Goodness to offer us their entire range of Beauty products, that are TOTALLY FREE of Parabens, Phthalates, Propylene Glycol, SLS, DEA & PABA (yes, all these ingredients could be BAD for us).

They give away 1% of their sales to environmental non-profit organizations
They’re Against Animal Testing
They have Environmental-friendly packaging

What else can you ask for!?

They sent me these three amazing products from their line:

1. NaturStudio All-Day-Wear Kohl Kajal
2. Choco-Latte Luxuriant Body Lotion
3. Hello Aloe Skin Loving Face Wash



PLUM NaturStudio All-Day-Wear Kohl Kajal: So this Kajal has been the talk of the town! Looks like everyone owns it and loves it, and there’s good reason for that; It’s very creamy, soft and easy to use. Just the perfect Kajal you could ever ask for…Stays on point for 4-5 hrs before it starts spreading. It’s easy to apply and easy to take off.

Price: 425 Rs


PLUM Choco-Latte Luxuriant Body Lotion: The name says it all! It smells like Chocolate, feels like Chocolate, and I love everything about it. It’s perfect for Winter, not very greasy, but very creamy and kinda gel-like. I’ve been using it straight after my shower and it keeps my skin hydrated, and smells good all day. Love this one!

Price: 390 Rs


PLUM Hello Aloe Skin Loving Face Wash: This one’s my personal favorite. I’m super picky with what goes on my face and honestly, there aren’t many mild face cleansers available in market, so this one’s like a Godsend. It has no harsh chemicals, super gentle on my skin, and it cleanses very effectively. So for me this product is 10/10 without any second thoughts! I’ve been using this with my Clarisonic to remove my makeup, and it’s been an amazing experience so far. Try it you guys!!
( watch me buy this again ) 😀

Price: 345 Rs

Next on my list is to try other PLUM Facial products, cos I’m so sure it’s filled with goodness. My skin is definitely going to thank me later.

You guys must try these out. And if you already have, let me know what you think about them and which one is your favorite PLUM product. xx

You can buy all PLUM products from:


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ON by YourBeautyPal in PRODUCT REVIEWS

One Response to PLUM GOODNESS

  1. Meghna

    I bought these too!
    They are good. However, SLS is listed as an ingredient in plum face wash.