written by Payal Thaker


My lovely Readers, sorry I haven’t been so regular on my Blog, but if you’re following my Snapchat and Instagram you would know we just Launched YBP Cosmetics with our first ever product called Makeup Perfector, and honestly the way you guys have been showing us your love and support is beyond words. For the new readers, please check out our new line here: www.ybpcosmetics.com

Speaking of this, I’m actually pretty excited today to introduce you guys to this Ahmedabad based Couture Boutique called “Tattavam“. Now I happen to have a real soft corner for Tattavam, because in my early modeling days I did some photo shoots for them and never predicted that someday I’d be here writing about them on my blog. 🙂


Tattavam is founded by yet another powerful Entrepreneur, and Fashion Enthusiast, Drashti Rao. She’s a very sweet lady and she works so hard to give her best at what she does, and that’s what I love about her.

Tattavam aims to provide Amdavadis with the best Couture available in the country. They deliver all over India, as well as International. Drashti happens to be my dear friend, and while working on this post I found out from her about all the detailing and work she puts into her each and every design. The best parts of her designs are the rich colors and fine detailing that she puts into every garment. It will leave you feeling so luxurious and Royal. Every year they’re flooded with Bridal orders from all over the world, and it makes me feel so proud of her.



As it’s apparent in the collection at Tattavam, most of the designs and fabrics are a mix of Classic designs and Contemporary Chic. The focus of any Tattavam outfit is the final look it gives, something that ensures it brings out the individuality of every customer. She believes in experimenting with different colors, prints, fabrics, and textures, from all around the country and the globe, bringing them together under one roof. She is strongly inclined towards Traditional designs while also experimenting with Fusion and Contemporary designs. She aims to bring the essence of fashion, of creating a look that is essentially a showcase of the individual wearing it.

She brings to you some of the most fabulous handcrafted designs for Wedding wear, in the form of Zardozi work, Stone work, and Moti work.


Tattavam also does Men’s and Kid’s wear, which makes it even better and easier while shopping for a special occasion. You don’t have to deal with multiple stores.


Below are more pics of the Jacket Dress that I picked from her latest collection, and honestly I cannot get enough of it. I’m so looking forward to styling this jacket in so many fun ways. XOXO




Some other lovely designs from her collection:




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ON by YourBeautyPal in FASHION

One Response to TATTAVAM

  1. ketki gandhi

    very nice colour combination